Our mission is to double the productive lifetime of dairy cows: 5 lactations instead of 2,5 is possible. We just have to keep them healthy. Healthy cows have better feed efficiency and longer lives, which is good for the cow and the farmer. By taking better care of cows, we can also diminish methane production in the dairy sector by 30%. By spreading the knowledge we can create a win-win-win situation for cows, farmers and the planet.

We are promoting cattle health and wellbeing, and sustainable dairy farming. We closely cooperate with other initiatives with similar objectives. We promote sustainable use of natural resources in agriculture through participatory research and development in dairy farming. The alternative renewable resources will be utilized with proper care and technique for the long term effect. Therefore, we have been supporting farmers, students and youths for cultural and educational exchange national and world wide.

To lead and grow the dairy industry through innovation, research, farm experience, advocacy, and quality is our mission.